Alex grew up in Hertfordshire in the United Kingdom and his fascination with magic started when he was just 7 years old.
He would record the Paul Daniels magic show on VHS tapes and watch them over and over again until he knew how the magic worked!
Then, like so many children, he received a magic set for Christmas. Most kids get bored after a while when they realise that practice is required but Alex spent countless hours practising magic until he could fool his parents.
Alex would perform in School and his teacher even wrote in his school report: “Alex is extremely ept at sleight of hand with both cards and coins, especially when delivered at close quarters”.
After leaving school, Alex soon grew a steady client base with some of the top companies in the world who would hire him to perform at corporate events and functions.
He gained the nickname “Magic-Al” and continued a successful career performing both in the UK and abroad.
After many requests to perform in the Costa del Sol, Spain, Alex quickly grew a client base with agents, clubs and bars in the area.
In 2019 he decided to move permanently to sunny Spain where he now performs regularly for both large corporations and individuals who are celebrating unique events.
Now, aged 38, Alex has hundreds of performances under his belt and has definitely passed the 10,000-hour mastery level.
He now gets the most joy from performing at a select few weddings, parties and private events where he uses a blend of mind reading, pickpocketing and modern magic to create everlasting memories.